Arista Marketing is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Arista Marketing Web site and governs data collection and usage. By using the Arista Marketing website, you consent to the data practices described in this statement.

Collection of your Personal Information

Arista Marketing collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Arista Marketing also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by Arista Marketing. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Arista Marketing for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Arista Marketing Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Arista Marketing public message boards, this information may be collected and used by others. Note: Arista Marketing does not read any of your private online communications.

Arista Marketing encourages you to review the privacy statements of Web sites you choose to link to from Arista Marketing so that you can understand how those Web sites collect, use and share your information. Arista Marketing is not responsible for the privacy statements or other content on Web sites outside of the Arista Marketing and Arista Marketing family of Web sites.

Use of your Personal Information

Arista Marketing collects and uses your personal information to operate the Arista Marketing Web site and deliver the services you have requested. Arista Marketing also uses your personally identifiable information to inform you of other products or services available from Arista Marketing and its affiliates. Arista Marketing may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Arista Marketing does not sell, rent or lease its customer lists to third parties. Arista Marketing may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Arista Marketing may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Arista Marketing, and they are required to maintain the confidentiality of your information.

Arista Marketing does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Arista Marketing keeps track of the Web sites and pages our customers visit within Arista Marketing, in order to determine what Arista Marketing services are the most popular. This data is used to deliver customized content and advertising within Arista Marketing to customers whose behavior indicates that they are interested in a particular subject area.

Arista Marketing Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Arista Marketing or the site; (b) protect and defend the rights or property of Arista Marketing; and, (c) act under exigent circumstances to protect the personal safety of users of Arista Marketing, or the public.

Use of Cookies

The Arista Marketing Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Arista Marketing pages, or register with Arista Marketing site or services, a cookie helps Arista Marketing to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Arista Marketing Web site, the information you previously provided can be retrieved, so you can easily use the Arista Marketing features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Arista Marketing services or Web sites you visit.

Security of your Personal Information

Arista Marketing secures your personal information from unauthorized access, use or disclosure. Arista Marketing secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

Arista Marketing will occasionally update this Statement of Privacy to reflect company and customer feedback. Arista Marketing encourages you to periodically review this Statement to be informed of how Arista Marketing is protecting your information.

Contact Information

Arista Marketing welcomes your comments regarding this Statement of Privacy. If you believe that Arista Marketing has not adhered to this Statement, please contact Arista Marketing at scott.grant@aristamktg.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.