Roseanne became General Manager in 2010. As Arista’s senior executive, she has company-wide responsibility for both day-to-day operations and long-term strategic planning. With 20+ years of experience in the pharmaceutical industry, Roseanne has particular expertise in operations, business and product development, and commercialization. Most recently she was Managing Director of Pharmagistics. She has held executive positions at Dexcel Pharma Technologies, inVentiv Health, Metagen Pharmaceuticals, and Esprit Pharma, where she served as Senior VP of Operations.

 

 

 

Jim Reidy
Vice President, Business Development
james.reidy@aristamktg.com

Jim joined Arista in 2008, and is responsible for leading the company's business development effort and it's BD Team. Jim has more than 17 years’ experience in business development, sales, and account management, with a customer base including many Fortune 100 pharmaceutical and biotechnology companies. Most recently, Jim was the Senior National Director of Business Development for HealthBridge Practitioner Access Solutions. Jim has an MBA in Marketing from Fairleigh Dickinson University.

 

 

 

Karen Miller
Senior Director, Client Services
karen.miller@aristamktg.com

Karen directs the Client Services department to implement clients’ projects. She manages efforts with vendors, IT, Operations and other departments to troubleshoot issues and implement improvements. Karen has 15+ years of industry experience, serving as a sales representative for Johnson & Johnson and Schering Plough, and as a moderator of peer-to-peer promotional programs for major pharmaceutical companies. Karen joined Arista Marketing in 1999.

Mike Welsch  
Senior Director, Operations  
mike.welsch@aristamktg.com

Mike directs Arista’s Contact Center Operations, including the Contact Center itself as well as Training, Quality Assurance, and Fulfillment. He works with the Operations management team to ensure top-quality customer service. Prior to joining Arista in 2004, he was responsible for regional direction of multiple call centers and fulfillment operations in the U.S. and Canada. He managed a revenue budget of $75 M and was responsible for program development and implementation.