Saturday, September 04, 2010
Arista Marketing
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What is Event Recruiting?
 
Event Recruiting features Arista’s in-house recruitment team working to maximize attendance of key target prescribers for both rep-driven and marketing-driven educational programs. Primary tools include phone, fax, email, and direct mail. In addition, Arista’s team works closely with clients’ field-based sales teams to achieve recruitment goals.
 
Where can I get the details on Event Recruiting?
 
Check out these resources:
  • Case Study of Event Recruiting for rep-driven dinner programs
  • Case Study of Event Recruiting for marketing-driven teleconferences
  • Case Study of Event Recruiting for marketing-driven dinner programs
What product challenges does Event Recruiting help solve?
Event Recruiting helps solve 4 common challenges:
1. MD Access
            - No-see/Hard-to-see MDs
            - Short Visits
            - Sample Delivery 
 
2. Sales Force Limits
            - Vacant/Whitespace
            - Low Detailing Position
            - Not Adequately Persuasive 
 
3. Hospital/Managed Care
            - Need Formulary Wins
            - On Formulary, but Low Sales
            - Restricted Access
           
4. Competition
            - Low Share-of-Voice
            - Entrenched Leader
            - Marginal Benefits
   
How is it priced?
Event Recruiting is priced using 3 components: (1) a modest development fee, (2) a monthly project management fee, and (3) a flat per-event fee that includes recruitment to goal. Of course, specific charges vary based on project details.
 
What's my next step?
Email Jim Reidy
 

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"I would tell [colleagues] to try Arista for customer acquisition programs. ...areas where you may not have a presence with a sales force, like remote areas, where a call center might be better utilized than 'feet on the street.'"
 
S.S., Product Manager
Ophthalmic Specialty Manufacturer
 
"...a quality organization that has a very capable team and the ability to customize a program. I feel comfortable recommending them."
 
B.S., Senior Product Manager
Specialty Pharma Company

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