Saturday, September 04, 2010
Arista Marketing
Services   »   Peer Conferences    
Services
Minimize
Services > Peer Conferences
Minimize
What are                      Peer Conferences?
 
Peer Conferences are live, small group discussions conducted via web, phone, or face-to-face. They harness the power of peer influence to persuade non- prescribers and reluctant prescribers.

Arista’s Peer Conferences are carefully constructed using five key elements: Setting, Moderator, Influencer(s), Format, and Content. Arista’s expert moderators understand the dynamics of peer influence, and are adept at leveraging the experiences of influencers while maintaining an objective posture.

 
Where can I get the details on Peer Conferences?
Check out these resources:
  • White Paper: What Persuades Doctors to Change Their Prescribing Choices?
  • White Paper: Peer Influence Conferences: Employing the Power of Social Networks to Accelerate the Innovation-Decision Process
  • Case Study of Peer Conferences in a new product launch
  • Case Study of Peer Conferences to convert reluctant prescribers
  • Case Study of Peer Conferences to support a lagging product
 
What product challenges do Peer Conferences help solve?
Peer Conferences help solve 5 specific challenges:
1. MD Access 
   - No-see/Hard-to-see MDs
   - Short Visits
   - Sample Delivery
 
2. Sales Force Limits
- Vacant/Whitespace
- Low Detailing Position
- Not Adequately Persuasive
 
3. Product Issues
- Complex Message
- Perceived Risk
- New Data
 
4.   KOL Management
- Measure KOL Performance
- Create Dynamic Programs
- Speaker Management
 
5.   Competition
- Low Share-of-Voice
- Entrenched Leader
- Marginal Benefits 

 

How are they priced?

 

Peer Conferences are priced using 4 components: (1) a modest development fee, (2) a monthly project management fee, (3) a per-attendee fee*, and (4) any direct pass-through costs (eg, speaker fees, venue fees). Of course, specific charges vary based on project details.

* Recruitment conducted by Arista’s Call Center is included at no additional cost.
 
What's my next step?
Email Jim Reidy
 

Print  

Buzz
Minimize

 Candid participant comments.

"I have seen strong results from the physicians who have participated in our teleconferences -- better knowledge of the product and an increase in their usage."

J.S., Product Manager
Top-25 Global Pharma Company

"I would tell colleagues how I've used Arista in the past... so if someone inquired about dinner programs facilitation, I would definitely recommend Arista."

M.W., Senior Manager

Dermatology Specialty Manufacturer

"I have already suggested to a colleague that he accept an offer to work with [Arista] on a teleconference project. Everyone with whom I worked from Arista was exceedingly professional and personable."

A.K. (MD), KOL Speaker

"Moderators make it easy to communicate with participants. Not just presenting the data, but real interaction with the participants."

I.K. (MD), KOL Speaker

"Outstanding facilitators. They are very skilled in engaging active audience participation which in turn results in excellent dialogue..."

M.M. (MD), KOL Speaker

"The sessions are always well run. In fact, I have recommended Arista to other sponsors."

R.W. (MD), KOL Speaker

 
Print  
Privacy Statement  |  Terms Of Use
Copyright 2010 by Arista Marketing Associates