Saturday, September 04, 2010
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What is TeleDetailing?
 
TeleDetailing is a phone-based, field-alternative version of traditional detailing: Arista’s team of experienced call center sales reps use their advanced training to accurately deliver key product messages to target prescribers.
 
Where can I get the details on TeleDetailing?
 
Check out these resources:
  • Article in MedAdNews describing the Call Center option
  • Special Report: Ten Steps to Evaluating a Call Center 
  • Case Study of TeleDetailing in a new product launch
  • Case Study of TeleDetailing to non-called-on MDs
  • Case Study of TeleDetailing to retail pharmacists

 

What product challenges does TeleDetailing help solve?
 TeleDetailing helps solve 5 common challenges:
    1. MD Access 
        - No-see/Hard-to-see MDs
        - Short Visits
        - Sample Delivery
 
    2. Sales Force Limits
        - Vacant/Whitespace
        - Low Detailing Position
        - Not Adequately Persuasive
 
    3. Product Issues
        - Complex Message
        - Perceived Risk
        - New Data
 
    4. Hospital/Managed Care
        - Need Formulary Wins
        - On Formulary, but Low Sales
        - Restricted Access
 
    5. Competition
        - Low Share-of-Voice
        - Entrenched Leader
        - Marginal Benefits
 
 
How is it priced?
TeleDetailing is priced using 3 components: (1) a modest development fee, (2) a modest monthly management fee, and (3) a per-contact fee. Of course, specific charges vary based on project details.
 
What's my next step?
Email Jim Reidy
 


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"I was impressed with the professionalism of the teledetailers that Arista employed. Our project was very challenging in that it had to be completed within a narrow time frame. Arista increased staff to meet our objectives and completed the project ahead of schedule."
 
P.S., Marketing Manager
Top-15 Global Pharma Company
 
“I have been singing the praises of Arista since day one to colleagues and others. The group I have worked with were extremely professional and service minded. The number one reason for the score given [10 out of 10] was the sales results we were able to achieve in the territories covered by Arista and the feedback from the Live Tele-conferences that Arista facilitated.” 
 
J.N., Product Manager
Specialty Pharma Company
 
"[Arista] is reasonable on price and very reliable, and they'll work with you to make it a turnkey operation that's successful; they'll do whatever it takes.    
 
K.S., Senior Product Manager
Specialty Pharma Company
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