Saturday, September 04, 2010
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Services > TeleSampling
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What is TeleSampling?
 
TeleSampling is a phone-based, field-alternative version of traditional sampling: Arista’s inside healthcare reps call targeted offices, confirm sample needs, fax and retrieve signed request forms, and forward the requests to the client's fulfillment vendor.
 
Where can I get the details on TeleSampling?
Check out these resources:
  • Article in MedAdNews describing the Call Center option
  • Special Report: Ten Steps to Evaluating a Call Center
  • Case Study of TeleSampling in a new product launch
  • Case Study of TeleSampling to non-called-on MDs
What product challenges does TeleSampling help solve?
TeleSampling helps solve 5 common challenges: 
    1. MD Access 
        - No-see/Hard-to-see MDs
        - Short Visits
        - Sample Delivery
 
    2. Sales Force Limits
        - Vacant/Whitespace
        - Low Detailing Position
        - Not Adequately Persuasive
 
    3. Product Issues
        - Complex Message
        - Perceived Risk
        - New Data
 
    4. Hospital/Managed Care
        - Need Formulary Wins
        - On Formulary, but Low Sales
        - Restricted Access
 
    5. Competition
        - Low Share-of-Voice
        - Entrenched Leader
        - Marginal Benefits
 
How is it priced?
TeleSampling is priced using 3 components: (1) a modest development fee, (2) a modest monthly management fee, and (3) a per-contact fee. Of course, specific charges vary based on project details.
 
What's my next step?
 
Email Jim Reidy


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