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Arista Solution
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Physician Access
- No-see/HTS MDs
- Short Visits
- Sample Delivery
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Sales Force Lmts
- Vacant/Whitespce
- Low Detailng Position
- Not Persuasive
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Product Issues
- Complex Message
- Perceived Risk
- New Data
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Hosp/Mngd Care
- Formulary Wins
- On Form/Low Sales
- Restricted Access
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Competition
- Share-of-Voice
- Entrenched Leader
- Marginal Benefits
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