News Room
	Webinar: What Persuades Doctors to Change Their Prescribing Choices? This concise webinar describes the results of three large quantitative analyses of pharma marketing tactics, presents two groundbreaking studies of physician behavior, and introduces a novel approach to pharma marketing that moves beyond the basics of message delivery.
	Webinar: The Doctor Will See You Now: Accessing Physicians When and Where They Want. An up-to-the-minute review of physician-access challenges; a report from a practicing FP on why, when, and where doctors seek information; and a discussion on emerging eMarketing tools that attract, engage, and retain physicians.
	Arista's Clinical Consultants are motivated pharmacists and nurses who deliver even the most complex messages, helping you win formulary victories and grow NRXs.