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Christine Student
Managing Director
chris.student@aristamktg.com
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Chris assumed the role of Managing Director in 2008. As Arista’s senior
executive, she has company-wide responsibility for both day-to-day operations
and long-term strategic planning. Ms. Student has distinguished herself
over a 20-year career in marketing, including management positions at
Medical Education Systems, CEI/Wellscape, and FMC Corporation. She joined
Arista in 1999, and most recently served as Senior Vice President of
Operations. Chris reports to Bill Pollock, CEO and President of the
PHCG Non-Personal Messaging Unit.
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Jim Reidy
Vice President, Business Development
james.reidy@aristamktg.com
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Jim joined Arista in 2008, and is responsible for leading the company's
business development effort and it's BD Team. Jim has more than 17 years’
experience in business development, sales, and account management, with
a customer base including many Fortune 100 pharmaceutical and biotechnology
companies. Most recently, Jim was the Senior National Director of Business
Development for HealthBridge Practitioner Access Solutions. Jim has an MBA
in Marketing from Fairleigh Dickinson University.
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Karen Miller
Senior Director, Client Services
karen.miller@aristamktg.com
Karen directs the Client Services department to implement clients’ projects.
She manages efforts with vendors, IT, Operations and other departments to
troubleshoot issues and implement improvements. Karen has 15+ years of industry
experience, serving as a sales representative for Johnson & Johnson and Schering
Plough, and as a moderator of peer-to-peer promotional programs for major
pharmaceutical companies. Karen joined Arista Marketing in 1999.
Mike Welsch
Senior Director, Operations
mike.welsch@aristamktg.com
Mike directs Arista’s Contact Center Operations, including the Contact Center itself
as well as Training, Quality Assurance, and Fulfillment. He works with the Operations
management team to ensure top-quality customer service. Prior to joining Arista in 2004,
he was responsible for regional direction of multiple call centers and fulfillment
operations in the U.S. and Canada. He managed a revenue budget of $75 M and was responsible
for program development and implementation.
Steve Crow
Director, Professional Communication
steve.crow@aristamktg.com
Steve joined Arista in 2003, and in his current position is responsible to plan, develop,
and implement Arista’s professional marketing and communications strategies. Steve has
honed his technical and communication skills in a pharmaceutical career spanning two
decades and numerous key roles, including sales rep, district sales manager, product
manager, and regional sales director. Steve has an MS in Technical Writing, is a member
of the American Medical Writers Association, and is a board-certified Editor in the
Life Sciences (ELS).
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©2008
